Monday, September 15, 2014

DESIGN WORK 04: my fat me ania

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what I do

blog design
logo design

meet the client

I was making the blog design for Ania from London. She write a food blog: my fat me ania. She isn't vegetarian or vegan, but many of her recipes are. 4 years ago she was diagnosed with PCOS and within the last 18 months she put more than 3stones weigh. Her eating habits are changing now and moving towards enjoying clean, healthy, and raw food. she also try to use whole, unprocessed and gluten free ingredients as much as possible. Ania love eating food, especially while in the presence of good company and experimenting with food, creating new recipes and improving the old ones. This blog is her journey to healthier and better life.

about the project

My job was to create minimalist and clean blog design with watercolor design elements and logo. I coded magazine style for labels and archive pages to show recipes differently. I added a drop down menu for better navigation, custom social media icons and lovely about author widget with my own illustrations. I tried to gently sneak purple / pink  color palette  into blog design, to keep fresh look, not to overwhelm the reader with those color. On a white background, they stand out nicely and they are silent ambassador of this blog. Custom mobile styling and blog footer closes the project. See for yourself:




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Tuesday, August 12, 2014

progress 04: my fat me ania

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Cheerio! I am happy that I have a wonderful new client - Ania from my fat me ania. This is food blog about diet and healthy meals. She definitely needs a blog makeover. We establish sweet, and bold color palette and I'm ready to share with you propositions of logo. Must have for Ania: watercolor background - which I begin to specialize ;) Also I prepared secondary logo with handrawn (by me) illustrations of kitchen supplies. So I had a chance to work on my new Wacom Bamboo Pen & Touch Tablet, gain new skills and fool around with Illustrator. But results are truly awesome. I have super fun time, and God, I really love my job! More about her final choices and blog makeover soon :)

logo design by pastel feather studio logo design watercolor color palette portfolio branding blog makeover


logo design by pastel feather studio logo design watercolor color palette portfolio branding blog makeover

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Wednesday, July 30, 2014

DESIGN WORK 03: ikomi blog

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Recently I was working on colorful custom order for blog design for IKOMI BLOG.

what i do:

blog design for blogger

meet the client

Let me just quote her lovely introduction:

Hello and welcome! My name is Inari and I'm the writer of this blog. The name of the blog comes from letters picked from my first and last names, and doesn't really mean anything (not even in japan, as far as I know). And that's what makes it awesome. The blog is written in two languages, (English and my mother tongue Finnish), as I really couldn't pick just one. And I enjoy writing in both of them.

This blog is like a notebook I share with others. I write about things I like and that are important to me, no matter how small they are. In my blog you can find lists, crafts, colour charts, little joys and ordinary everyday life. My love for colours and photographing can also be seen in my blog


I live Finland, in Helsinki, but I dream about moving back to Turku. I am a librarian and currently read loads of children's literature for my job. I always carry a notebook with me, when writing this there were five of them in my bag. I own eleven cameras and mostly use one of them. I have lots of ideas but too little time to try them out. I collect teacups, buttons and jewelry. I hate it when my feet get wet, when people are mean to each other with intent and when the machines aren't working as they should. Instead I like soap bubbles. mint chocolate, film photography, bookstores, tea, rubber boots and taking naps.

about the project

The key to the new design was to define the clean space with multicolored palette. Inari wants something subtle and easy readable. It was amazing process to include this juicy range of colors but still keep the feeling of minimalist layout. I have design something suitable for the new banner which was created by Spanish Marina MareLloba. So this was a small cooperation with another creator.

Header by Marina MareLloba:


MY DESIGN:

pastel feather studio for ikomi blog


NEW BLOG DESIGN



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Tuesday, May 27, 2014

MOODBOARD 2 - aqua & gold

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moodboard aqua gold pastel feather studio

Besides regular "job" in my etsy shop and other custom orders I have to remember that my Pastel Feather Studio is also a PROJECT. Definitely an unfinished one, since I'm sick of my blog and website look. So while working on other items, I have found time to do something for myself. And I love it so far! 

I was wondering how refresh my brand, to match the colors to character of my work and my brand name. So I choose light colors: shades of aqua, with a lot of white, watercolor style, my handwriting / calligraphy logo and a little bit of gold elements. Now I can start think about website layout and typography. 

I hope brand makeover will be successful and inspirational :)

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Sunday, May 25, 2014

DESIGN WORK 02: CRONACHE DI UNA BIONDA NATURALE

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Recently I was working on my next custom order for blog design. Check out new brandboard and Marzia blog.

what I do:

  • blog design for blogger

meet the client

Marzia is lovely woman from Italy and her blog name is CRONACHE DI UNA BIONDA NATURALE witch means: Chronicles of natural blonde. She is psychotherapist and write about lifestyle, sex, love, relationships, family and a little bit of psychology. Marzia is true fan of "Sex in the city" and Mr.Big. (honestly who doesn't love this show?:) I love it too!) Beside this Marzia loves two wheels and high heels. She talk loudly about very important and not easy topics like: teenager sex, aging, how to be a lady, how to take compliments. Describes the different types of relationships, types of men, and many other things. Check her blog now!

about the project

This design process was super fun and quick. Marzia highlight the basics of desired look, which was: modern, ascetic, simple, minimalist and clean style based on white, grey and black color. After first review Marzia was super satisfied with new look, so I finished the coding, worked on some details like pin-it button and transitions of menu elements and new template was ready.

BRANDBOARD

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Thursday, May 22, 2014

Moodboard 02 - CRONACHE

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moodboard black and white pastel feather studio

Lately I was very busy and inspired by black and white colors due the Marzia blog makeover. Soon the post about this process :) Now inspirational moodboard from this project. 


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